There’s no shortage of luxury cars to sell!Rolls-Royce CEO thinks people realize they need to “carpe diem”

2022-06-20 0 By

Luxury car brand Ferrari announced its full-year sales for 2021. Last year, ferrari delivered a record 11,155 sports cars of all models, up 22.3% year on year and returning to pre-epidemic levels.In 2019, the year before the outbreak, Ferrari sold 10,131 cars.Ferrari posted record revenues last year, with net profit of 833 million euros, up 36.8 percent from 2020 and 699 million euros in 2019.Most car brands will consider the domestic market as the most influential market, so many brands will have a large proportion of sales in the domestic market, and the hosts of Douyin Kuaousou are also willing to share videos of their car lifting. However, judging from the sales data of Ferrari in 2021, this does not seem to be the case.Ferrari’s largest market is the EMEA region, which includes Europe, Middle East and Africa, with 5,492 sports cars delivered, accounting for 49.2%;The second largest market was the United States, with 2,831 units sold.In the greater China region, 899 owners of the rich, the second generation of the rich, and Internet celebrities are eager to buy new cars.It’s a small percentage, but it’s growing fast. Ferrari’s sales in Greater China are up 97% year on year, illustrating the region’s future potential.In the face of bentley, Porsche and other luxury brands in the Greater China market share, has exceeded 30%, Ferrari in this point has fallen behind other competitors.Porsche sold more than 300,000 cars for the first time last year, up 11 per cent from a year earlier.China accounted for 31.7 percent of the total, with 95,671 vehicles delivered, up 8 percent year-on-year, making China porsche’s largest single market for the seventh consecutive year.Lamborghini sold 8,405 units, and China is the largest sales market outside the United States. It sold 935 new cars in the whole year, up 55% year on year.Bentley, the luxury car brand of Volkswagen, also sold 14,695 cars in 2021, up 31 percent from 11,206 in 2020. Bentley is currently selling six new models, two of which are hybrids.Bentley will release its first new energy car in 2025, and may stop developing and selling conventional fuel cars in 2030 under the overall goal of achieving carbon neutralization.Bentley, which is ahead of Aston Martin and Lamborghini in electrification, will sell only plug-in hybrids and pure electric models by 2026.Perhaps bentley owners are more like traditional owners, the pursuit of luxury while the roar of the engine is not too high requirements, so can go on the road to electric can be more radical.Rolls-Royce, which is running neck and neck with Bentley, also set a new sales record last year, selling 5,586 cars worldwide, according to foreign media reports.This is a 49% increase on 2020 and the highest sales in Rolls-Royce’s history.Rolls-Royce CEO Ston Muller-Otfel said sales in 2021 in the United States, Canada and China were at record highs, with the new Ghost and Cullinan most evident.At present, Phantom, Gustete, Cullinan, Phantom, obsidian are introduced to the Chinese market, among them the lowest price is 4.73 million yuan gustete, the highest price model is nearly 8 million mirage.The average age of a Rolls-Royce owner is now just 43, as Rolls-Royce’s products and the new rich get younger.The spokesman Rolls-Royce invited in late September was a representative of the younger generation.A young Internet celebrity born in 1987 shot a test drive video with her husband Lin Han to promote cullinan, a new product for the brand, which caused a huge controversy on the Internet and flooded the comments section with negative comments.She once said she was better than fan Bingbing, Ni Ni, Liu Wen and other supermodels.In addition, in March last year, the mumu Art Museum, which they own, fell from a high height and died. The museum waited four days to release the information about the accident, which was criticized by netizens for neglecting the lives of workers and shirking responsibility.Rolls-Royce decided to ask two people to do brand publicity, attracted a lot of Rolls-Royce owners and netizens to express dissatisfaction, Lin Han because of this in the microblog and owners of the hatchback war, continue to anger netizens.Finally, even the “national husband” Wang Sicong could not help but leave a message: “SUDDENLY RR is very low, I will not buy in the future.”If said by the net friend is just a joke, but said by Wang Sicong, it is true and funny.More than half a month later, Rolls-Royce removed the promotional video of the pair and said the Greater China region would take the incident seriously and listen to everyone’s feedback, but closed the comments section.Spread of the global outbreak of the new champions league has been two years, very not easy off after a few wave peak, variation of species and circling, endless hit each big industry, influence people’s life and the growth of the luxury brands to a large extent affected by the epidemic caused by, on the one hand, the outbreak of national economy, while promoting industries under a variety of measures of small,But they all ended up stimulating the top of the financial markets.On the other hand, the pandemic has changed the way some people look at life.Rolls-Royce’s CEO said he didn’t expect it to sell so well, perhaps because Rolls-Royce customers have a new outlook on life in the pandemic and are more willing to spend money on carpe dieu.Autobots platform to share valuable automotive news every day